Perfume is such a product which holds importance in our everyday life. From young to old and men to women everyone is fond of using perfumes with enchanting fragrances of their choice, which reflects their personality and nature. It is also a loved gift item among the people and therefore its packaging is a highly considerable element. The importance of perfume's packaging cannot be ignored at any cost. It is not just the fragrance of perfume which matters to attract the target audience but it's the packaging material or cover with portrays the actual image of the product. A high quality perfumed is judged by its impressive packaging. A perfume enclosed in an oddly shaped box or in such a material which is not durable or perfect for its packaging, the perfume will never look appealing to the customers.
The perfume packaging materials:
The material on which most of the perfume brands rely nowadays is cardboard. In addition to glass bottles, tin or plastic containers some strong, durable material is needed externally which holds the perfume containers intact as well as provides an overwhelming display to it. So the boxes made from cardboard or other related materials like corrugated paper serves best and are highly recommended packaging material for most of the delicate products.
A revolutionary trend has made its way in perfume and cosmetic industry opening its way to minimal cardboard packaging. Other packaging materials are also used like tin, the different form of plastics including acrylic or glass but cardboard has made a huge difference by being easy to recycle and maintaining an eco-friendly relationship with the environment. Some of the business entrepreneurs first considered that the use of cardboard is limited in the terms of designing and other luxury features but modified printing techniques have taken cardboard packaging more forward. The use of laser-cut patterns, gold foiling with embossed textures etc have attracted a heap of the audience towards various perfume brands.
Features of Cardboard packaging:
The most interesting packaging is the one for luxurious niche items as they are packed with extreme fanciness, delicacy and exotic customization. All these factors collectively contribute to enhancing the beauty of the product. The best material which can facilitate all such factors is cardboard. The perfume packaging is a sector which has evolved over time. Different sized boxes in versatile shapes are made from cardboard to provide a stunning outlook to perfumes. This revolution is less with regard to packaging material but more in the terms of shapes, sizes, and designs. Whether the base of packaging is a metal to give a more luxury look or the whole packaging made from cardboard in a fancier form, most of the boxes are a sleeve with an open lid having a single of double corrugated cardboard layer to wrap the perfume for special protection. The transparent window can be made at the front to have a view of the perfume inside. Another significant feature of cardboard is its ability to easily customize.
A highly customized perfume box can be made in various styles and sizes. Graphics or company's logo can be made as per the customer requirements. Special artworks on the perfume boxes make them look more alluring. Additional information can be easily printed on cardboard packaging to ensure the consumers have full command of the product they are purchasing. Cardboard is also the most cost-effective material one can think of. It is easy to transport from one place to another without the risk of getting damaged or proving any harm to the product inside. Due to all these attributes cardboard is considered best packaging material for perfumes.
